A Message from Our Directors
Bridgette Softley - Director of Nouveau Lashes
For over 30 years I have dedicated myself to mastering the art of Permanent Cosmetics (also known as Permanent Makeup, or Micropigmentation). This industry is what brought Karen and I together, and essentially where our joint idea for Nouveau Lashes came from which is now a global brand.
Karen and I sat one evening (with a glass of wine or two of course!) and fantasised about having lash bars on every street corner. Never in our wildest dreams did we think this could happen to the scale it has come to today. 15 years later, Nouveau Lashes own a good chunk of the market share nationally and internationally with lots of potential for future growth.
I am passionate about being hands on, sharing my wealth of knowledge with therapists throughout the world & I’m proud of our global presence. It gives me the greatest pleasure to watch a trainee grow and further enhance the skills of technicians joining the ever growing beauty industry. Love to see our international distributors grow their businesses too.
At Nouveau Lashes, we are big on driving quality standards and it is our commitment to promoting healthy lash care and beautiful results that sets us aside from our competitors.
This is means we need quality people. Our people are the foundation we are built on, and without that spirit to always be the best in the industry, bringing new ideas to the table, and challenging the ‘norm’, we wouldn’t be half the brand we are today.
Karen, Dave and I make a great team as business partners & friends - and we’ve all put our heart and soul in to get this far with Nouveau Lashes and there is still a lot more to come. If you share our passion for always striving to be the best we can be (and that goes for helping others to do so as well), then we invite you to come along on that journey with us.
My favourite product? Has to be Nouveau Lashes Lash Extension Remover. So proud of this, as we wanted to create a product that our busy lash wearers could use to remove their extensions safely and effectively in under 10 minutes from the comfort of their own home, without damaging their natural lashes. Also leaves your lashes feeling soft and healthy!