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Read each Director's take on how it all began, what they love about the business and what their product is.

Take a look at our growth Journey year by year, and take a look our impressive virtual Trophy Cabinet of Awards.

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A Message from Our Directors

Bridgette Softley

Bridgette Softley - Director of Nouveau Lashes

For over 30 years I have dedicated myself to mastering the art of Permanent Cosmetics (also known as Permanent Makeup, or Micropigmentation). This industry is what brought Karen and I together, and essentially where our joint idea for Nouveau Lashes came from which is now a global brand.

Karen and I sat one evening (with a glass of wine or two of course!) and fantasised about having lash bars on every street corner. Never in our wildest dreams did we think this could happen to the scale it has come to today. 15 years later, Nouveau Lashes own a good chunk of the market share nationally and internationally with lots of potential for future growth.

I am passionate about being hands on, sharing my wealth of knowledge with therapists throughout the world & I’m proud of our global presence. It gives me the greatest pleasure to watch a trainee grow and further enhance the skills of technicians joining the ever growing beauty industry. Love to see our international distributors grow their businesses too.

At Nouveau Lashes, we are big on driving quality standards and it is our commitment to promoting healthy lash care and beautiful results that sets us aside from our competitors.

This is means we need quality people. Our people are the foundation we are built on, and without that spirit to always be the best in the industry, bringing new ideas to the table, and challenging the ‘norm’, we wouldn’t be half the brand we are today.

Karen, Dave and I make a great team as business partners & friends - and we’ve all put our heart and soul in to get this far with Nouveau Lashes and there is still a lot more to come. If you share our passion for always striving to be the best we can be (and that goes for helping others to do so as well), then we invite you to come along on that journey with us.

My favourite product? Has to be Nouveau Lashes Lash Extension Remover. So proud of this, as we wanted to create a product that our busy lash wearers could use to remove their extensions safely and effectively in under 10 minutes from the comfort of their own home, without damaging their natural lashes. Also leaves your lashes feeling soft and healthy!

Dave Hemingway

Dave Hemingway - Director of Nouveau Lashes & Nouveau Beauty Group

Believe it or not I was actually a freelance Civil Engineer before joining my partner Karen at Nouveau Beauty Group in 2003. I can imagine you’re sat wondering why? They are definitely two very different industries, but it was a key time for us with rapid growth and it made sense to focus on our own business, together.

I’m sure there will be people out there who’ve never thought of a career in Beauty / Cosmetics before, but I’ve never looked back since making my personal decision. Like most businesses we have Marketing, Sales, Warehouse, HR, Finance, and IT - all working together to deliver world class training and products in beauty. We also endeavour to do as much as we can in-house, utilising our own creative, digital and product development teams - so the scope for opportunity with us is huge!

From day one it has been a fantastic place to be, and I’m immensely proud of what we have all achieved together so far. Perhaps it was down to eyeing a particularly powerful gap in the market. Perhaps it was Karen’s, Bridgette's and my own determination to succeed. Perhaps it was the honest graft it has been built on. In actual fact it was all those things, along with an amazing bunch of people who we could not do it all without.

If you are passionate about Beauty & Cosmetics or about being the best you can be on your chosen path, then go for it, get in touch with us now!

My favourite product

All of them, they make my other half Karen look and feel great! I know what my not so favourite product is - strip lashes - I find them everywhere at home! Does my own Nouveau product count, my favourite old rally car?!


Karen Betts

Karen Betts - Director of Nouveau Lashes, Nouveau Beauty Group, HD Brows & Karen Betts Ltd

Welcome to our family of companies, thank you for exploring us as your next place to work. Where do I start?!

Actually, "family" is the perfect place! Owning multiple businesses, winning professional and personal awards and being regarded as industry leaders are all great things to feel proud about, but without the Nouveau Family by my side we’d be nowhere near where we are today! Whether it’s my co-directors Bridgette & Dave (also my childhood sweetheart!), committed team members who have been with us since the beginning, those who’ve joined us along the way, or the thousands of returning customers and fans we have all around the world.

All of our business came from humble beginnings; hard work and entrepreneurial spirit. No corporate take overs or million-pound bank loans. We pioneered permanent cosmetics in the UK over 20 years ago – treating and training thousands of people including many celebrities and high-profile clients along the way. We always stay grounded and true to ourselves, and remember where it all started. All I ask of everyone is that we let our personalities shine through and focus on being the best we can be to achieve our goals. You’ll feel this from the moment you walk through any of our doors, high professional standards combined with a warm and friendly, down to earth family feel.

What makes for great success stories with us? If I had to only pick one thing it would be about allowing every day to be a school day, never stop learning! We constantly look for areas of improvement, be positive in our outlooks, be our own critics, continually identify opportunities to grow - as companies and as individuals. Our people think the same way as we do and are always looking to take things to the next level, bringing new ideas to the table, whether that's for own business or the business customers we are here to serve.

I know I was only allowed to pick one thing, but passion is also a key contributing factor to all of our successes - that absolutely must get a mention. Bridgette, Dave, and I have it. All of our teams have it. And if you do too, we are looking forward to hearing from you!

Hopefully, we’ll be welcoming you to our family soon.

My favourite products

This time there is no way I can stick to just the one! HD Foundation and Browtec pencil are a must have in my make-up bag. Then again I can’t go a day without my Nouveau Lashes Strip Lashes, Volume Style 1 - and I swear by daily use of Dermatude's Facial Cream and Serum.

Our Growth Journey

We started from humble beginnings, and have grown and developed our business over the course of 25 years to become leaders in the beauty industry. Learn more about our growth journey and see how far we've come...

  1. 1993

    ‘Chaplin’s Hair, Nail & Beauty’ salon set up (now ‘Nouveau Hair & Beauty’)


  2. 1996

    Karen goes to San Francisco & trains in Permanent Make Up


  3. 2001

    Karen becomes UK’s sole distributor for the Nouveau Contour brand & sets up ‘PMU Training’ business from Chaplin’s Salon


  4. 2004

    Nouveau Beauty Group formed under the name ‘Dermaco Beauty Ltd’

    Nouveau Lashes Launched under the name ‘Nouveau Contour Ltd’, offering lash extension treatments


  5. 2005

    Business outgrows Chaplin’s Salon, so staff had to work from a short-term office above a local Dry Cleaners in South Elmsall


  6. 2006

    Dermaco becomes ‘Nouveau Beauty Group’

    First London venue opened at London Bridge

    Nouveau Contour becomes Nouveau Lashes, offering lash extension treatments


  7. 2007

    New Yorkshire Head Office acquired. ‘Nouveau House’ fully installed as a training, marketing and sales company


  8. 2008

    HD Brows formed. Now the UK’s No.1 salon brow treatment (High Definition Brows) offered exclusively by over 10,000 Stylists across the country


  9. 2009

    Nouveau Lashes launches ‘Blink and Go’ – the revolutionary ‘lash in a flash’


  10. 2012

    ‘Breast Friends’ & ‘The Haven’ (breast cancer support organisations), ‘Caroline’s Campaign’, and ‘Katie Piper Foundation’ launched


  11. 2014

    Karen Betts appears on ITV Lorraine Kelly

    Karen wins NatWest Everywoman ‘Business Woman Of The Year’ out of over 5,000 nominees


  12. 2015

    Nouveau Lashes rebrand; Ultimate Lash Brand, with Extend, Express & Enhance (LVL) launched

    ’Industry Leader Award 2015’ 24th Annual PMU Conference

    Karen wins ‘Safety in Beauty Diamond Award’ for most influential person in the beauty industry


  13. 2016

    Named as one of top 50 Influencers in Professional Beauty Industry

    Beauty treatments featured in Elle Magazine, OK, Vows & Venues, The Mail Online, The Sun

    BBC News reports Karen’s work in supporting Alex Lewis Trust

    Karen Hosts educational workshop for Royal College of Surgeons

    ‘KB Pro Microblading’ and KB exclusive Handtool launched


  14. 2017

    Karen appears on This Morning demonstrating permanent cosmetics procedures


  15. 2018

    High Definition Brows becomes HD Brows and we will be the Worlds Authority in everything brows

    HD Brows launches Microblading



We’re incredibly proud of the work we do, and our long list of awards is testament to the determination and expertise of our employees. Take a look at what we’ve been winning recently…

  1. 2014

    Nouveau Lashes

    Guild Awards of Excellence

    Best Lash Supplier


    HD Brows

    Pure Beauty Awards

    Best New Beauty Brand Shortlist – Make Up by HD Brows

    Nouveau Beauty Group / KB Pro

    NatWest Business Awards

    ‘Woman of the Year Award’ for Karen Betts


  2. 2015

    Nouveau Lashes

    Guild Awards of Excellence

    Best Lash Supplier


    HD Brows

    Guild Awards of Excellence

    Best Eyebrow Treatment Supplier

    Nouveau Beauty Group / KB Pro

    SPCP Annual Convention

    ‘Industry Leader Award’ for Karen Betts

    Safety in Beauty Diamond Awards

    ‘Honoured Jewel in the Industry’ for Karen

  3. 2016

    Nouveau Lashes

    Guild Awards of Excellence

    Best Lash Supplier

    HD Brows

    Guild Awards of Excellence

    Best Eyebrow Treatment Supplier

    Best Cosmetics Supplier

    Nouveau Beauty Group / KB Pro

    Micropigmentation UK Awards

    ‘Industry Innovation Award’ for K.B Pro Pigments


    ‘Website Design Award’ for Nouveau Beauty Group


    My Face ~ My Body Awards

    Highly Commended for A-Lift

    Finalist for Dermatude


  4. 2017

    Nouveau Lashes

    Guild Awards of Excellence

    Best Lash Supplier

    Best Cosmetics Supplier

    Best use of Social Media

    HD Brows

    Guild Awards of Excellence

    Best Eyebrow Treatment Supplier

    Best Cosmetics Supplier

    Nouveau Beauty Group / KB Pro

    Micropigmentation UK Awards

    ‘Best Pigment Range’ for K.B Pro


    ‘Customer Service Award’ for K.B Pro


    ‘Website Award’ for K.B Pro


    My Face ~ My Body Awards

    Highly Commended for A-Lift

    Finalist for Dermatude

    Safety in Beauty Diamond Award

    Outstanding Career Achievement

    Karen Betts


    "A Day in the Life of Karen Betts" by Guru + Go

    Wins 3 awards in Micromanagement UK

  5. 2018

    Nouveau Lashes

    Guild Awards of Excellence

    Best Lash Supplier



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